Brutalista is a typeface inspired by the architectural brutalist style, which seeks to use the expression of raw or raw material. In graphic design it has been used to break rules and attract attention.
His drawing has its roots in grotesque and neo-grotesque sources from the early twentieth century, but with a current style. It has a medium x height, clear counterforms, low contrast, which give it versatility and functionality. Peculiar cuts and drawings are also used in some characters, which give them personality
It is an ideal font for headlines and brands, but also for when you need to present simple and clear information.